Zack might be similar to German cars.
INTERVIEW
ZACK might be similar to German cars.
Omotesando Haku Dental Clinic
Director
Mr. Kyodai Haku
https://www.toothloved.jp/
Our Sato:
It's been a while. It must have been about 10 years ago when I first brought ZACK to your clinic in Jingumae.
Mr. Haku (hereinafter, honorifics omitted):
That's right, it's been exactly 10 years since I moved here. I brought the ZACK items I was using at the old place and I'm still using them here.
Sato:
Oh, that makes me happy. Thank you. ZACK products are essentially durable and rust-resistant, and their simple design means you don't get tired of them. We make durability the most important point of our brand slogan.
“Good products, for a long time.”
Haku:
The interior design and atmosphere changed quite a bit from the previous clinic, but ZACK fits both. When relocating, there are always a lot of expenses, so I wanted to keep costs down, but I didn't want to put in cheap-looking things, so I'm glad I could bring ZACK with me.
Sato:
I just had a similar conversation at another dental clinic the other day. Compared to the overall cost of a new opening or renovation, fixtures and fittings are relatively small expenses. So, rather than saving money there, I think it's more cost-effective to invest in good quality items to elevate the overall sense of luxury.
Haku:
Indeed, if you put even one cheap-looking item, its surroundings tend to look cheap, and the whole space ends up feeling less sophisticated.
Sato:
Certainly, ZACK products, when present, instantly add vibrancy, a sense of depth, or perhaps presence. I believe the secret lies in the quality of the stainless steel.
Haku:
Also, while there are many good individual items, there aren't many brands or series like ZACK where you can find so many different items with the same consistent style.
Sato:
That's one of ZACK's characteristics and selling points. We've had Heiko Linke as our chief designer for many years, and since an in-house design team centered around him handles everything, our designs have a consistent philosophy.
Of course, we incorporate trends each year, but even between items from 20 years ago and those from this year, the ZACK aesthetic is almost unmistakably consistent, instantly recognizable.
Haku:
I wonder if that's unique to European companies. For example, with cars, a Porsche from decades ago is still clearly a Porsche, and you can instantly recognize a Mercedes or a BMW, right?
Japanese cars, on the other hand, have completely changed in design from the cars we drove when we first got our licenses. You could say they've evolved, though.
Sato:
Indeed, such a culture might exist. One that values visual identity very highly.
Haku:
And if I may say so, ZACK isn't all that well known yet, or rather, it's not something everyone knows, is it? That's what's good about it. (laughs)
No matter how good a product is, if it becomes a huge trend or too common, it's subtly negative in its own way. Maybe I'm just being contrary.
Sato:
A sense of rarity, you mean.
Haku:
Exactly. Don't you think it's similar to German cars in that respect? There are many great Japanese cars, but sometimes you want something a little different, a little better than what everyone else has.
Perhaps German products generally fall into that same category. Good quality, a bit expensive, and a little different from the rest.
Sato:
You're right. I feel exactly the same way now. German cars, huh...
Thank you very much!
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